LOGO USAGE ON BUSINESS AND MEMBER CARDS, EMAIL SIGNATURE, BUSINESS CORRESPONDENCE, RESTRICTIONS
The name “ASHRAE” and the ASHRAE logo are trademarks of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, Inc. Use of the ASHRAE logo shall not imply in any way, ASHRAE’s endorsement of the member’s company or products.
These trademarks may only be used on ASHRAE Member Cards, Personal Employment/Business Cards, and Combination Personal/Company/ASHRAE Member Card, if the following conditions are met:
- ASHRAE Member Card – a business card outlining only ASHRAE member affiliation, service and contact information
- ASHRAE members are allowed to print cards that identify their volunteer service.
- The member whose name appears on the card must be a member in good standing of the Society.
- The ASHRAE logo and tagline may be used as long as it follows the ASHRAE Logo Guide
- No company or organization logo, other than the ASHRAE logo, may appear.
- No slogans or other statements, other than the ASHRAE tagline, may appear.
- If a business address appears, a company or organization name may be used only in the mailing address and in type that is no larger than other characters in the mailing address and in type that is the same color as the characters in the mailing address.
- Information printed on the card is limited to the following:
- Member’s name (and grade, if desired), such as Member ASHRAE, Fellow ASHRAE, Life Member ASHRAE
- Member’s Society, regional and/or chapter position and Society year that position is held, such as 2011-12 Regional Vice Chair
- Professional titles or degrees (e.g., P.E., Ph.D.)
- Member’s ASHRAE professional certification designation (if any), such as ASHRAE-Certified High Performance Building Design Professional
- Mailing address (home and/or business), telephone, electronic contact information, e-mail, URL (home and/or business)
- Member’s photograph
- Personal Employment/Company Business Cards – personal business card indicating professional job title, company, contact information and credentials/certifications
- ASHRAE allows a member to include his or her member grade and ASHRAE professional certification designation (if any) next to or underneath his or her company position/title on his or her personal employment/company business card.
- The ASHRAE logo shall not appear on the personal employment /company business card.
- The member whose name appears on the card must be a member in good standing of the Society in order to include member grade.
- Combination Personal/Company and ASHRAE Member Card – a business card with personal/company information printed on one side and ASHRAE member affiliation and service printed on the reverse side.
- ASHRAE allows a member to include his or her ASHRAE member card (following the requirements in Section B.1 above) on the reverse side of his or her personal employment/company business card
Business Correspondence
Any ASHRAE member may use their membership grade following their name on business correspondence.
Member Company Email Signature
- A member is allowed to use his or her member grade and ASHRAE professional certification designation (if any), such as ASHRAE-Certified High Performance Building Design Professional, within the signature of his or her company email signature.
- The ASHRAE logo is not permitted for use with a member’s company email signature.
ASHRAE shall not grant or signify approval of any specific engineering project, commercial project or system or allow its imprint, logo or name to be used in any commercial context except where the name is used to certify that the product has been tested in accordance with an ASHRAE approved standard, and including the standard number, nor shall ASHRAE engage in testing or rating of any product. The ASHRAE logo may not be used to imply corporate memberships nor ASHRAE endorsement.
ASHRAE Rules of the Board 1.201.025.1, 1.201.025.2, 1.201.025.3 and 2.101.005.2
For more information, please contact publicrelations@ashrae.org.