2008 ASHRAE Journal Ad Rates*
1x | 3x | 6x | 12x | 18x | 24x | 36x | |
Full Page Full Bleed | $6,515 | $5,870 | $5,540 | $5,210 | $5,020 | $4,820 | $4,560 |
Two-Thirds Page | $4,795 | $4,400 | $4,150 | $3,910 | $3,770 | $3,615 | $3,420 |
One-Half Island | $4,480 | $4,110 | $3,875 | $3,650 | $3,505 | $3,375 | $3,200 |
One-Half Horizontal/One-Half Vertical | $3,835 | $3,525 | $3,320 | $3,125 | $3,010 | $2,900 | $2,740 |
One-Third Vertical/One-Third Square | $2,875 | $2,640 | $2,490 | $2,340 | $2,260 | $2,170 | $2,055 |
One-Fourth Standard | $2,240 | $2,050 | $1,940 | $1,825 | $1,755 | $1,690 | $1,600 |
One-Sixth Vertical/One-Sixth Horizontal | $1,600 | $1,465 | $1,390 | $1,300 | $1,255 | $1,210 | $1,140 |
Color Rates Add:
Four Color $1,415
PMS Match $875
Std. Second Color $620
Metallic: Call for Quote
Covers
(Includes four-color rate):
Inside Covers: $8,540
Back Cover: $8,875
ASHRAE Journal & Show Guide Ad Sizes
Publication Details & Policies
A. Publication Specs:
Trim size 8 3/16" x 10 7/8", web offset printing, perfect binding. Inside paper stock is 34 to 45lb. coated web offset, cover is 80lb. coated offset.
Specifications for bleed: width depth
Single page bleed 8 7/16" 11 1/8"
Spread bleed 16 ¾" 11 1/8"
Vital advertising matter should be kept at least 1/2" away from trim edge. Spreads should allow 3/8" in center for the gutter.
B. Digital Ad Submission:
Delivery of Materials: Digital material may be submitted by e-mail, FTP or CD-ROM. E-mails should be addressed to the production manager and under ten megabytes in size. Digital ad files over ten megabytes
should be sent FTP (call for FTP instructions) or mailed on a CD-ROM.
Applications: PDF files are the preferred format for receiving digital ads. Fonts must be embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable. Native files are accepted in the following programs on PC or Macintosh platforms: Quark, InDesign, Pagemaker, Illustrator, Freehand, Photoshop. We cannot accept AutoCAD(drw) native files. Native files must have all graphic artwork and fonts included.
Fonts: Postscript fonts are preferred. Both printer and screen fonts must be included. True Type fonts should not be used or converted to paths/outlines in a drawing program.
Graphics: The resolution for photographs is 300dpi in a TIF format. Line art should be saved in a drawing application. If line art is created in Photoshop resolution needs to be 1200dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or checking LZW compression. All graphics should be cropped and saved at the size used within the application.
Color: All full color graphics must be saved as CMYK files. Spot color (PMS) is only used if you are paying for the additional PMS color cost. Graphics should never be saved as RBG.
Proofs: A contract-quality proof created from the final file must be submitted with each color ad. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file to SWOP standards, and the Publisher will not be responsible for color output. B&W ads must be accompanied by a laser print.
C. Production charges:
All art, drawings, photographs, and other work provided by the publisher will be charged to the advertiser at cost.
D. Inserts:
Earned black and white rates apply. Stock not to be heavier than 80 lb. coated or uncoated book paper. Specification, shipping and quantity will be supplied upon request to the Advertising Production Manager.
E. Special positions guaranteed:
Black and white page rate plus 15%.
F. Payments, short rates and rebates:
Terms are net 30 days. Recognized advertising agencies are allowed 15% of gross billing on space, color and special position. Agency commission only to those agencies that pay within 30 days of invoice date. First time advertisers/agencies will be required to submit credit references. Commission is not allowed on such charges as artwork, reprints and classified advertising. A 1.5% monthly finance charge will be added to all open balances over 30 days old. Advertisers will be short-rated, if within a 12 month period from the date of the first insertion, they do not use the number of insertions upon which their billings have been based. Advertisers will be rebated, if within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
G. Publisher’s copy protective clause:
Advertiser and advertising agent assume liability for all content, including text, representation and illustrations, of advertisement printed and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject any advertising.
H. Format:
Any deliberate attempt to simulate the publications’ format is not permitted, and the publisher reserves the right to place the word ‘advertisement’ or similiar wording at the top of the copy which, in the publisher’s opinion resembles editorial matter.
I. Errors:
Publisher is not liable for errors in Reader Response listings, circle numbers, or the Ad Index.
J. Cancellation policy:
Written notice must be received no later than one week prior to closing date. Cover positions are non-cancellable.
K. Shipping instructions:
All orders and materials should be sent to the Advertising Production Manager; ASHRAE Journal; 1791 Tullie Circle NE; Atlanta, GA 30329, phone 678-539-1144.
L. Proof sheets:
Proofs of all typeset advertisements will be furnished in time for approval provided deadlines are met in submitting material.
M. Issuance:
Published monthly.
N. Closing dates:
See product planning guide. For material to be set and inserts, contact advertising production.
O. ABC Audited:
ASHRAE Journal is owned and published by the American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc., established in 1914.
P. Distribution:
United States, Canada, and International.
Show Guide Ad Rates
ASHRAE Journal’s Official AHR Product & Show Guide B/W Ad Rates:**
Full Page........... $7,820
2⁄3 Page........... $5,865
1⁄2 Island......... $5,470
1⁄2 Page........... $4,690
1⁄3 Page........... $3,520
1⁄4 Page Std...... $2,735
1⁄6 Page........... $1,955
Inside Cover.... $11,220
Back Cover...... $12,155
ASHRAE Journal's Official Show Daily
ASHRAE Journal’s Official Show Daily is the only newspaper distributed on the AHR Expo floor and entryways. More than 20,000 total copies are distributed on the Show floor.
Ad closing date: Jan. 2, 2008.
Page & Size Rates
Center Spread (20.5 × 15 in.) ...............................$16,855
Back Cover (10 × 15 in.) .........................................$9,530
Inside Cover (10 × 15 in.) ........................................$8,625
Tabloid Page (10 ×15 in.) .......................................$6,315
½ Tabloid Page Horiz. (10 × 7 1⁄2 in.) .......................$5,050
½ Tabloid Page Vertical (5 × 15 in.) ......................$5,050
Standard Page (7 × 10 in.) .....................................$4,735
2⁄3 Standard Page (4 9⁄16 × 10 in.) .............................$3,550
1⁄2 Island (7 × 10 in.) ..................................................$3,315
1⁄2 Std. Page Vertical (3 3⁄8 × 10 in.) .........................$2,840
1⁄2 Std. Page Horizontal (7 × 4 7⁄8 in.) ......................$2,840
1⁄3 Std. Page Vertical (2 3⁄16 × 10 in.) ........................$2,130
1⁄3 Std. Page Square (4 9⁄16 × 4 7⁄8 in.) ........................$2,130
1⁄4 Std. Page (3 3⁄8 × 4 7⁄8 in.) ......................................$1,650
Bleed not available. Color Rates Add: Four Colors, $1,080; Two Colors, $600
Submit Advertising
Materials to ASHRAE’s Secure FTP Site
Use this link, ftp://advertise:ASHRAE2007@ftpashrae.org, to send us your print or web advertisements.
* Rates include 30,000 digital distribution at no extra cost. Readers receive digital editions for additional access and quick delivery.
** Three-time advertisers may apply regular ASHRAE Journal rates.
Classified Advertising
Classified advertising is limited to positions wanted/positions available.
For rates and deadlines call 678-539-1166.
