ASHRAE.org Advertising

Advertising Portal  l  Advertising Sales Contacts  
ASHRAE Journal Advertising  l  ASHRAE.org Advertising  l  HandbookCD+ Advertising   
Marketing Guide (PDF)   l  Merchandising & Added Value Opportunities  l  Sponsorship Opportunities

ASHRAE.org: The World’s No. 1 HVAC&R Engineering Web Site Destination

• 1 million average page views per month
• 268,000+ unique visitors per month
• 3.84 average page views per session
• 4 minutes average user session
    

No. 1 HVAC&R Publication Website Destination
(Data from Google Search on May 14, 2007)
 
1,300 Links to ASHRAE.org
46 Links to HPAC.com
44 Links to esmagazine.com

No. 1 Ranked HVAC&R
Engineering Publication Website 
(Based on Three-Month Average of Global Internet Users Visiting each Web site, according to Alexa.com
on May 14, 2007)
 82% ASHRAE.org/ASHRAE Journal
 16% HPAC magazine
 2% Engineered Systems magazine

ROS Ad Rates (Cost/Thousand)

 Integrate Your Company’s Message in ASHRAE.org

ASHRAE.org offers several other programs for integrated marketing solutions. Include a message in keyword/search results, electronic newsletters, product and service directory, EngineeringForSustainability.org, ASHRAE’s dedicated Show Web site, and online learning sponsorships with ASHRAE Learning Institute.

DoubleClick Advertising Server

Advertise on ASHRAE.org and receive detailed information on impressions, page views and clicks with industry-leading DoubleClick ad serving software. This software is audited for providing accurate and credible information on advertisements placed within ASHRAE.org, the Digital Journal, and electronic newsletters.

Engineering For Sustainability

ASHRAE’s EngineeringForSustainability.org is a clearinghouse of information on sustainable solutions. Sponsorships are available with opportunities to present whitepapers on technology resources, and promote conferences.

Link to the ASHRAE Handbook CD, the most reliable and trusted reference HVAC&R source for technical information

• The comprehensive four-volume series has one volume updated each year.
• More than 50,000 Handbook CDs are sold or distributed during its four-year life.
• Volumes cover principles, practices, system design, and applications.
• The system designer’s best resource to verify applications and best practices.

Handbook users see a link to Related Commercial Resources for equipment that can implement solutions covered in each Handbook chapter and volume. Clicking on the related Commercial Resources link takes building designers to a Web page with links to your company’s products, equipment and services, all directly related to the subject being researched by the user. The Handbook CD+ gives you timely exposure of your products and services to match engineers’ design needs. Build brand awareness at affordable prices.

For a net cost of $1,800, you will be linked for 12 months. The price includes a link on the master list
and a link in any three chapters of the Handbooks. Additional chapters are only $25/month.

eNewsletter Advertising

Opt-in eNewsletters have become much more valuable to marketers because spam volume and virus concerns have made filtering messages a priority for most companies – including your current and potential customers. Yet, staying informed on current industry news and activities is still important to succeed in any industry.

More and more, influential decision-makers rely on opt-in eNewsletters for their industry’s trends and news. ASHRAE offers HVAC&R professionals two opt-in eNewsletters to help them stay informed and to help you get your message to them. Both have two ad positions for your message.

Top and Bottom Banner: These are companion positions. One banner ad (468 x 60) is placed at the top of the eNewsletter, above the masthead. A second matching banner ad is placed below the content of the eNewsletter.

Skyscraper: This vertical ad (120 x 600) is prominently placed at the top of the right-hand column of the eNewsletter, underneath the masthead.

The HVAC&R Industry

Ad Rates

Top & Bottom Banners
$2,500/week
$9,000/month
$24,000/quarter

Skyscraper
$2,000/week
$7,200/month
$19,000/quarter

Society Connections

Ad Rates 

Top & Bottom Banners
$2,500/month
$6,000/quarter

Skyscraper
$2,000/month
$5,000/quarter

Product & Service Directory

In an online survey, visitors to ASHRAE.org ranked 17 potential new online features that they would be most likely to use on a regular basis. At the top of their list was a product and service directory. This demand creates an opportunity for advertisers wanting to reach buyers online. Take advantage of this by advertising in ASHRAE.org’s Product & Service Directory. The Directory offers three listing options for businesses and organizations to promote their products and services:

Online learning sponsorship

Online learning sponsorship marks your company as a key supporter of HVAC&R professionals.

Time demands on HVAC&R practitioners are greater than ever so they must efficiently manage their time. That is why surveys show online learning opportunities continuing to grow in popularity. Earning Professional Development Hours (PDHs) and Continuing Education Units (CEUs) is required to be licensed as a Professional Engineer. Each state has its own requirements for the hours needed annually to maintain the PE license. To meet the needs of these busy professionals, ASHRAE Learning Institute (ALI) produces a series of online seminars for the Fall and Spring “semesters.” Six courses are offered each semester. These courses are valued in the HVAC&R marketplace for the:

• expertise of the instructors
• technical level of the material presented
• convenience of taking the courses online

As a sponsor you will become recognized as a supporter of education in the industry. For just $3,500 net you can sponsor the entire semester of online learning courses and make a significant impression in the marketplace with:

• Your company’s logo live in the e-mail that goes to more than 63,000 practitioners on five separate occasions to let them know about the courses – that’s over 315,000 impressions!
• Your company’s logo placed on the ALI page of ASHRAE’s Web site mentioning your sponsorship and linked to your Web site. 
• The ALI logo posted on your Web site and linked to the ALI page of ASHRAE’s Web site.
• Plus, you will be recognized at the beginning and end of the courses as a sponsor.