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Value-Added Marketing Opportunities No Additional Cost

BONUS Matching Space In ASHRAE Journal

Place a full or half-page ad in ASHRAE Journal’s Brand Merchandising Section to receive FREE matching space.

• Receive twice the exposure to more than 53,000 of the industry’s most involved professionals in these special sections bound into the July and December issues of ASHRAE Journal

• Each message can explain product features, benefits, design applications, or how it helps to meet ASHRAE Standards or earn Leadership Energy Environmental Design (LEED^®) points

• The free matching space design allows for creative promotions of how products help solve design issues, so HVAC&R engineers can meet each client’s needs

• Readers value this information for evaluating the application of technology, identifying design solutions, and specifying products for an entire range of HVAC&R related needs

Supplier Capabilities Closing Date: June 1, 2009
2010 Product Preview Closing Date: November 2, 2009

ASHRAE Journal's InfoCenter

This ASHRAE Journal section is the perfect place for integrated marketing by promoting a Web site, catalog, or technical bulletins.

• Published quarterly, InfoCenter ads contain a four color photo, a title, and 50 to 70 words of text, depending on its size 
• Insertions are available in 1/4 page or 1/8 page sizes 
• Each 1/4 page ad earns you 30,000 impressions of an ad (125 × 125 pixels) on the ASHRAE.org, the No. 1 online source for HVAC&R engineering information
• Run-of-site (ROS) ads are served at 1,000 impressions per day during the month of publication of InfoCenter to give your message the added impact of online integration

1/4 Page ad: $1,490 gross
1/8 Page ad: $1,235 gross

Harvey Ad-Q Advertiser Report

Advertisers placing a half-page or larger ad in the March or September issues of ASHRAE Journal
receive a free copy of the Ad-Q Advertiser Report, published by internationally respected market
research firm Harvey Research. This provides an easy way to measure the effectiveness of your advertising
efforts and return-on-investment. This research report gives quantitative scores, including:

• Number of readers who saw and read each ad
• A composite of your advertisement’s communication effectiveness
• Number of readers with buying/specifying influence relating to the product advertised
• Number of ads by size and color

Advertising E-Mail Blast and Lead Reports 

• An e-mail blast is sent each month to nearly 40,000 people with hotlinks for product and service
  information from ASHRAE Journal advertisements 
• Receive automatic responses to your advertisement
• Online access to leads is provided as part of your advertising package, including addresses and e-mail
• Automatically generated reports can be downloaded online into text (.txt), comma separated values (.csv), and dBASE III (.dbf) files

Additional Integrated Marketing Offers

Contact a regional sales office to find out more about ASHRAE’s valued-added marketing opportunities for advertisers. Some additional marketing offers for program advertisers are listed below along with their estimated value.

Plus Savings on E-Newsletter and Web-Based Advertising Opportunities