Historical Minute - March 2013
“Picnic Basket Wanted. The Refrigeration and Air Conditioning Institute of Chicago is offering a cash award of $500 ($7,500 in today’s dollars) to the inventor of a refrigerated picnic basket, compact enough to fit easily into the average car, roomy enough to hold a sizeable lunch, and inexpensive enough so it may be retailed at $20. ($300 in today’s dollars) or less. The refrigerating system of such a basket, Ray D. Smith, president, suggests, would probably be operated by the motor through a plug-in conveniently located. Insulation, he states, would necessarily be important.”
—“What’s Going on in the Mechanical Refrigerator Field,” Ice and Refrigeration, May 1937.