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2026-27 Communications Virtual Centralized Training

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2026-27 Communications Virtual Centralized Training

A two-day virtual training designed for Chapter Communications Chairs and Regional Communications Chairs, built to strengthen your skills, expand your toolkit, and connect with your ASHRAE community. 

Presentations and Recordings

Presented Live Online
Part I - September 15th and Part II – September 23rd 

Part I
Introduction

Learn the key responsibilities of the Communications Chair as outlined in the Manual of Chapter Operations (MCO), explore ASHRAE's organizational structure and how it connects to the Communications Chair position, dive into PAOE, and learn about the new Excellence in Chapter Communication Award.

Download the PDF | Watch Recording

ASHRAE Resources

Gain a better understanding of the tools and resources available to support chapter communications, including Marketing Central, Basecamp, ASHRAE 365, and virtual meeting platforms. Participants will learn where to find official ASHRAE materials, how to collaborate more effectively, engage members through digital tools, and apply best practices for virtual and hybrid events.

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Social Media & Communications

Explore tools and resources that support successful chapter communications, including social media, newsletters, email marketing, and cross-chapter collaboration. 

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Part II

Content Creation

Learn about tools that support effective content creation, including how to use Canva to create professional, on-brand communications using ASHRAE templates and discover practical ways to use video content to inform, engage, and connect with members with tools like Loom.

Download the PDF | Watch Recording

Strategic Planning 

Explore tools and resources that support year-round communications planning, including the Dynamic Planning Calendar and Society event calendar. Learn how to align chapter activities with ASHRAE priorities, improve planning efforts, and build a more effective communications strategy.

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Websites

Gain a better understanding of website solutions available to ASHRAE chapters, including the updated WordPress theme and Wix template. Plus explore resources and best practices to help maintain a professional online presence for your chapter.

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