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ASHRAE Media
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ASHRAE has a worldwide reputation as the most authoritative source for information in the HVAC&R industry. ASHRAE Media provides integrated marketing for best results to build your brand with credibility, authority and loyalty.

Integrated Marketing Guide | Rates & Calendar:

MEDIA KIT

  • ASHRAE Journal

    • Summary: undisputed leading publication of the HVACR industry and ASHRAE members. Published monthly in print and digital forms, leaders subscribe to the Journal for the latest information on HVACR technology, a peer-reviewed article on engineering trends, as well as product and technology announcements.
    • Editorial focus: practical, applicable information engineers need to design, specify and maintain HVACR systems. Contact us to view a recent issue.
    • Readership: with over 115,000 readers looking for the latest technology and applications for future use eventually included in ASHRAE Handbooks, industry standards, and Learning Institute courses.
    • Circulation: more than 53,000 subscribers.
    • Readership: 130,000 technology professionals in search of design, operation and interoperability of systems and equipment. Readers report 98% purchasing power on IAQ, filters and humidifiers, 97% on air conditioning systems, 96% on pumps and valves, 95% on instruments, sensors and controls, 93% on heating equipment, and 90% on ducts, piping and fittings.
    • Monthly Gross Rates: CPM means cost per 1,000 impressions. Rates decrease based on frequency.


    Info Center Directory:

    Published each month, Info Center ads contain a four-color photo, title and approximately 50 words or text in a 3 3/8 by 4 in. space.

    • Rate is $2,000 gross.
    • Cost per thousand is $39.


    Bonus Matching Space in ASHRAE Journal:

    Place a full- or half-page ad in ASHRAE Journal’s New Suppliers’ Product Section to receive FREE matching space.

    • Receive twice the exposure to the industry’s most involved professionals in these special sections bound into the July and December issues of ASHRAE Journal.
    • The free matching space design allows for creative promotions of how products help solve design issues, so HVAC&R engineers can meet each client’s needs.
    • Suppliers’ Product Capabilities - Closing Date: June 1
    • Suppliers’ New Product Preview - Closing Date: Nov. 1

    Who We Are

    Learn more about ASHRAE Journal opportunities:

    LEARN MORE

  • Online Opportunities

    Online Advertising Specs

    ashrae.org

    • Summary: Reach specifiers researching technical guidance and industry standards
    • Editorial focus: practical, applicable information engineers need to design, specify and maintain HVACR systems. Click here to view the home page.
    • Circulation: more than 6.5 million pageviews annually from 2.3 million site visitors.
    • Readership: technology professionals in search of design, operation and interoperability of systems and equipment.
    • Monthly Gross Rates: CPM means cost per 1,000 impressions. Rates decrease based on frequency.
    Creative Dimensions in Pixels Less than 10k impressions 10k – 50k impressions More than 50k impressions
    Medium Rectangle 300 × 250 $220 CPM $190 CPM $165 CPM 
    Wide Skyscraper 160 × 600 $250 CPM $220 CPM $190 CPM 
    Home Page Rectangle 300 × 250 $290 CPM $250 CPM $220 CPM 

     


    Newsletters 

    ASHRAE offers four distinct newsletter opportunities:

    HVAC&R Industry 

    • Summary: news about technology in the industry every Thursday.
    • Editorial focus: technology news impacting the HVACR industry. Click here to view a recent issue.
    • Advertising: text ads in the editorial well, leaderboards, skyscrapers and sponsored product listings.
    • Circulation: more than 85,000 unique readers subscribe
    • Readership: ASHRAE members and any other HVACR professionals. Subscriptions are free.
    • Gross Rates:
    Creative Dimensions in Pixels One to Three Placements/Year Four to Six Placements/Year More than Six Placements/Year
    Medium Rectangle 300 × 250 $4,630 $4,025 $3,500
    Wide Skyscraper 160 × 600 $5,325 $4,630 $4,025
    Leaderboard (Two/Issue) 728 × 90 $3,060 each $2,660 each $2,315 each
    Text Ad (Two/Issue) 216 ×216 px. plus 500 characters each $5,170 each $4,495 each $3,910 each
    Sponsored Product 125 ×125 px. plus 50 words $1,985 $1,725 $1,500
    Roadblock (all of the above)   $19,745 $16,785 $14,265


    ASHRAE Journal’s Newsletter

    • Summary: Journal articles, including never published editorial, every second and fourth Tuesday.
    • Editorial focus: technology news impacting the HVACR industry. Click here to view a recent issue.
    • Advertising: text ads in the editorial well, leaderboards, skyscrapers and sponsored product listings.
    • Circulation: more than 60,000 unique readers subscribe, including ASHRAE members and any other HVACR professionals.
    • Readership: all circulation is paid readership through Journal subscriptions.
    • Gross rates:
    Creative Dimensions in Pixels One to Three Placements/Year Four to Six Placements/Year More than Six Placements/Year
    Leaderboard (Two/Issue) 728 × 90 $5,325 $4,630 $3,935
    Wide Skyscraper 160 × 600 $4,630 $4,025 $3,420
    Text Ad 216 ×216 px. plus 500 characters $4,495 $3,910 $3,325
    Sponsored Product 125 ×125 px. plus 50 words $1,725 $1,500 $1,275
    Roadblock (all of the above)   $16,785 $14,265 $12,125


    ASHRAE’s Insights Newsletter

    • Summary: ASHRAE and engineering news every third Wednesday each month.
    • Editorial focus: news about ASHRAE’s conferences, society leaders, and engineering information about standards/guidelines developments. Click here to view a recent issue.
    • Advertising: text ad in the editorial well, leaderboards, skyscrapers and sponsored product listings.
    • More than 80,000 unique readers subscribe, including ASHRAE members and any other HVACR professionals. All circulation is paid readership through Journal subscriptions.
    • Gross rates:
    Creative Dimensions in Pixels One to Three Placements/Year Four to Six Placements/Year More than Six Placements/Year
    Wide Skyscraper 160 × 600 $4,630 $4,025 $3,420
    Leaderboard (Two/Issue) 728 × 90 $5,325 $4,630 $3,935
    Text Ad 216 ×216 px. plus 500 characters $4,495 $3,910 $3,325
    Sponsored Product 125 ×125 px. plus 50 words $1,725 $1,500 $1,275
    Roadblock (all of the above)   $16,785 $14,265 $12,125


    ASHRAE’s HPB Newsletter

    • Provides articles, some never published, every first Tuesday.
    • Editorial focus is technology news impacting the buildings marketplace, including today’s best-performing systems with a focus on sustainability. Click here to view a recent issue.
    • Advertising includes text ads in the editorial well, leaderboards, skyscrapers, and sponsored product listings.
    • More than 73,000 unique readers subscribe, including ASHRAE members, building owners and indoor air professionals. All circulation is paid readership through Journal subscriptions.
    • Gross rates:
    Creative Dimensions in Pixels One to Three Placements/Year Four to Six Placements/Year More than Six Placements/Year
    Medium Rectangle 300 × 250 $4,025 $3,500 $2,975
    Leaderboard (Two/Issue) 728 × 90 $5,325 $4,630 $3,935
    Text Ad 216 ×216 px. plus 500 characters $4,495 $3,910 $3,325
    Sponsored Product 125 ×125 px. plus 50 words $1,725 $1,500 $1,275
    Roadblock (all of the above)   $16,785 $14,265 $12,125


    ASHRAE 365 Mobile App

    • Summary: ASHRAE’s primary, free mobile app for phones and computers.
    • Editorial: Frequent updates on all things ASHRAE, including events, membership support information, and education resources. Click here to view the mobile app.
    • Advertising: Push notifications, 300 × 50 advertisements, and recognition on sponsor pages.
    • Circulation: 20,000+ downloads
    • Readership: Members and other HVACR professionals interested in opportunities for continuing education, learning of standards and technical developments, as well as conference attendees.

     ASHRAE 365 Advertising Brochure


    Technology Portal

    • Summary: ASHRAE’s official archive of recent, updated, and legacy technology information.
    • Editorial: Includes ASHRAE papers, articles, reports, Handbook PDF files, and seminar recordings. Click here to access the portal.
    • Advertising: 300 × 250 and 728 × 90 banners, plus sponsored search results based on selected keywords.
    • Circulation: more than 68,000 visits per month from 47,000 unique visitors.
    • Readership: Members and subscribers looking for the most trustworthy and authoritative information on HVACR engineering.
    • Gross rates begin at $350 cpm.

    ASHRAE Handbook Online

    • Summary: the most trusted resource for HVACR engineers. Many members vote this resource as the most valuable ASHRAE offers.
    • Editorial: four volumes updated regularly. These are Refrigeration, HVAC Applications, Systems & Equipment and Fundamentals. Click here to view Handbook Online.
    • Advertising: links to specific chapters and commercial resources available. Display advertising is also offered.
    • Circulation: more than 14,000 active subscriptions plus complimentary access for new members.
    • Readership: engineers needing specific technology guidance to implement on today’s project.
    • Gross rates begin at $4,000 annually for links in the Commercial Resources section and three selected chapter links. Display advertising gross rates:
    Creative Dimensions in Pixels Less than 10k impressions 10k – 50k impressions More than 50k impressions
    Medium Rectangle 300 × 250 $310 CPM $265 CPM $200 CPM 
    Wide Skyscraper 160 × 600 $360 CPM $310 CPM $260 CPM 


    White Papers

    • Summary: technology solutions with ashrae.org visitors.
    • Sponsored content by advertisers: topics include design tools, heating, ventilation, air conditioning, refrigeration, humidity control, Building Information Modeling, and other building topics. Click here to view current white papers.
    • Circulation: more than 10,000 views per month.
    • Readership: HVACR designers looking for product solutions for upcoming projects.
    • Gross rates begin at $2,000 per month.

    ASHRAE Journal’s Supplier Webinar Series

    • Summary: live and interactive product technology demonstrations with 100% lead generation.
    • Sponsored content by advertisers: technology presentations providing technology solutions to the ASHRAE audience of engineering leaders. Broaden your branding and potential customer contacts through webinar registrants. Click here to view the supplier webinar lineup.
    • Circulation: more than 50,000 people invited to each presentation.
    • Viewership: opt-in attendees interested in learning about latest technology solutions and those demonstrating continuing education in engineering.
    • Gross rate for webinars begins at $17,570.

    HPB Magazine’s Supplier Webinar Series

    • Summary: live and interactive product sustainability/efficiency demonstrations with 100% lead generation.
    • Sponsored content by advertisers: sustainable building presentations providing technology solutions to the ASHRAE audience of engineering leaders. Broaden your branding and potential customer contacts through webinar registrants. Click here to view the supplier webinar lineup.
    • Circulation: more than 30,000 people invited to each presentation.
    • Viewership: opt-in attendees interested in learning about latest sustainability solutions and those demonstrating continuing education in engineering.
    • Gross rate for webinars begins at $11,995.

    Reader Advisory Panels

    • Summary: Ask the experts technical questions and their guidance on brand recognition, technology surveys and gaps in product solutions.
    • Sponsored Content by advertisers: ten or less questions that can gauge vital information suppliers and marketers need for competition in the marketplace.
    • Circulation: up to 1,000 people from the ASHRAE audience of specifiers and other leaders.
    • Readership: consulting engineers, architects, design-build professionals, contractors, facility owners/managers.
    • Gross rate is $10,000.

    Product Demonstration Videos

    • Summary: live and interactive product sustainability/efficiency demonstrations with 100% lead generation for 30 days.
    • Sponsored content by advertisers: sustainable building presentations providing technology solutions to the ASHRAE audience of engineering leaders. Broaden your branding and potential customer contacts through webinar registrants. Click here to view the supplier products lineup.
    • Circulation: more than 5,000 visits per month.
    • Viewership: opt-in attendees interested in learning about latest solutions in engineering.
    • Gross rate for webinars begins at $3,500.

    Email rental

    • Summary: reach HVACR practitioners with 100% company messaging.
    • Sponsored content by advertisers: product news and branding to the ASHRAE audience of engineering leaders.
    • Circulation: more than 40,000 people invited to view each email message.
    • Readership: non-members of ASHRAE, as well as opt-in downloaders of the ASHRAE Advanced Energy Design Guides.
    • Gross rate for emails begins at $570 CPM.


    Learn more about online opportunities:

    LEARN MORE

  • AMCA INMOTION, PUBLISHED BY ASHRAE JOURNAL

    Summary: AMCA inmotion is the best opportunity to reach ASHRAE’s and AMCA’s audience with one advertisement.
    Click here to view the 2021 AMCA inmotion Media Kit.

    Editorial Focus: Prepared by AMCA’s leaders and reviewed for accuracy, upcoming editorial includes:

    • Pandemic Guidance for Large-Diameter Ceiling Fans in Warehouses,
    • Control Dampers in Ventilation Strategies for Data Centers,
    • New Computational Methods for Design of Ventilation in Parking Garages,
    • Questions Answered on Severe-Duty Louvers, and
    • Inside the AMCA Laboratory & Certification Ratings Program.

    Circulation: More than 170,000 copies distributed in print, email and online forms.

    Readership: All ASHRAE Members receive a copy polybagged with the print edition, digital edition or online. Print and digital copies are also provided to all AMCA member companies. Free access is included on ASHRAE.org and AMCA.org. Additional printed copies are provided at AHR Expo’s literature kiosk in Las Vegas.

    Gross Rate: Four-color rates begin at $3,200. AMCA members receive an additional 10% discount.

  • ASHRAE Journal’s Official AHR Expo Show Guide

    55,000 subscribers, 200,000 total readers, 10,000 copies on the floor of AHR Expo, 40,000 views on ASHRAE.org

    Jan.31 – Feb. 2  • Las Vegas

    INSIDE: 300+ Products • 200+ Ads • Exhibitors & Booths • Floor Plan • The 2019 AHR Expo Innovation Awards

    • Voted most-useful magazine for planning a trip to AHR Expo
    • Comprehensive listing of news & products from Show exhibitors
    • Bound into every copy of the 2022 January issue of ASHRAE Journal
    • Most Authoritative & Credible HVACR Engineering publication.
    • January ASHRAE Journal: All mailed and digital copies include 150+ Page Show Guide

    Value

    • 54,000 print copies bound into January Journal
    • 10,000 additional copies distributed at Show entrances, booths & entryways
    • Reaches all ASHRAE Members plus all those attending the Show

    Contact us for all rates. Discounts offered for Journal advertisers and ASHRAE sponsors.


    ASHRAE Journal’s Official AHR Today Newspaper: Official Newspaper of AHR Expo

    20,000 copies distributed on Show Floor; distinct issues for Monday and Tuesday of Show; 40,000 views on ASHRAE.org

      • Voted by readers as most-useful newspaper for attending AHR Expo
      • Reach attendees before they enter the show
      • Late-breaking news, events and products from Show exhibitors

    Value

      • 20,000 copies distributed at Show entrances, booths & entryways
      • Distribution to all Exhibitor Booths
      • 1,000 copies distribute to ASHRAE Members at Winter Conference plus all those attending the Show
      • Added Bonus: complimentary advertorial of 300 words and product image

    AHR Today Website & Newsletters

    - AHR TODAY ON ASHRAE.ORG: JOURNAL’S OFFICIAL WEBSITE FOR AHR NEWS

    50,000 visitors on ASHRAE.org; updated continually

      • Sponsored product and technology releases offered at $1,000/30 days
      • Skyscraper advertising offered at $195/cpm

    - JOURNAL’S AHR NEWSLETTERS

    More than 95,000 distribution with 25% unique average open rate


      • Product Preview newsletters, Jan. 15 & 22.
      • Jan. 24: Show Preview Newsletter
      • Jan. 25, 26 & 27: AHR Days 1, 2 and 3-- Latest Show news
      • Jan. 28: Show Wrap Up in HVACR Industry
      • Link your previously produced video through advertising links
  • Conference Sponsorship Opportunities

    Why Sponsor?
    ASHRAE Winter and Annual Conferences provide the best opportunity for sponsors to make connections with top leaders in the HVAC&R industry and build credibility as innovators in the industry.

    Leaders of ASHRAE and the HVAC&R industry convene twice a year at ASHRAE’s Winter and Annual Conferences where ASHRAE offers premier educational opportunities, training and career development through the Technical Program, ASHRAE Learning Institute (ALI) Courses and Certification exams. ASHRAE’s conferences also offer collaboration, research and advancement of industry technology through the work of Technical and Project Committees and social engagement with enjoyable networking events.

    Because of ASHRAE’s importance to the HVAC&R industry, the AHR Expo is held in conjuction with the ASHRAE Winter Conference. ASHRAE is an official co-sponsor of the AHR Expo, which is the world’s largest HVAC&R marketplace.

    Annual Conference Stats


    Learn more about conference sponsorship opportunities:

    LEARN MORE

  • Ten Reasons Why ASHRAE Media Is The Best Choice
    1. First in HVAC&R Technology: No other organization can compare to ASHRAE’s global reach, relevance and leadership in technology and sustainability. As an ANSI-certified standards writing organization, ASHRAE develops and publishes industry standards that are adopted into codes, legislation and energy labeling programs.
    2. Largest Print and Paid Circulation: People are more likely to read publications they have purchased.
    3. World’s Largest HVAC&R Expo: AHR Expo and the concurrent ASHRAE Winter Conference annually attract the thought leaders, decision makers and biggest specifiers in the HVAC&R industry.
    4. ASHRAE Handbook: Known as the bible of industry, the four-volume ASHRAE Handbook is the most trusted and referenced resource.
    5. Sponsorships: ASHRAE represents credibility and reliability. ASHRAE’s unique position for advancing technology and sponsoring AHR Expo results in the most influential global audience gathering in the world.
    6. Total Reach & Penetration: ASHRAE’s influence spans the globe and permeates the operation of nearly every building. Its energy standards, 90.1 and 90.2, impact whole building performance.
    7. eNewsletters: ASHRAE publishes two of the best-read digital newsletters, eSociety and The HVAC&R Industry.
    8. High Performing Buildings Magazine and Website: HPB provides more than 70,000 architects, facility managers and building owners with measured building performance. All ASHRAE Members receive a print or digital copy of each HPB issue.
    9. ASHRAE Guidance Rated Most Useful, Authoritative and Credible: Those surveyed in blind studies rate ASHRAE content such as providing the best technical guidance written for application into today’s buildings.
    10. First in Web Traffic: ashrae.org attracts 100,000 visitors per month, ranking it as the industry’s No. 1 source for information on HVAC&R technology and applications.
  • Resources

    Print Advertising Specs

    Send My Ad – Publications User’s Guide – Submit your ad materials for ASHRAE Journal, High Performing Buildings, and AHR Show Daily. 

    Brand Report – Provides a detailed outlook on the total reach, penetration and circulation of ASHRAE Media.

    Commercial Resources – Company listing and advertising by chapter in individual volumes of the ASHRAE Handbook.

  • Integrated Marketing Programs to Maximize Exposure

    One program can provide all the benefits for maximum reach along with additional benefits for one rate.

        • Full page advertisement in Show Guide
        • Same advertisement in both issues of AHR Today newspaper
        • Text advertisement in one newsletter
        • Sponsored news release in AHR Today website
        • Added BONUS:
          • Three placements in AHR Infocenter for Show Guide and newspaper
          • Whitepaper posting on AHR Today

    Contact us for all rates.

  • Reach Customers IN PERSON with ASHRAE Media’s Webinars & Sponsorships

    Provide your firm’s technical solutions and expertise to the ASHRAE audience.

    SUPPLIER WEBINARS PROMOTED BY ASHRAE JOURNAL

    ASHRAE Media provides unique reach to today’s HVAC&R engineering leaders through its customized Webinar series. Sponsors have broadened their branding and potential customer contacts through ASHRAE registrants-to-supplier webinars. Each webinar is promoted with added value eNewsletter advertising, reader service information banners and email invitations to ASHRAE members and customers. ASHRAE.org home page promotion and inclusion under the Education tab is also offered.

    Supplier webinars are exceptionally popular with ASHRAE members and visitors:

      • Average unique registrants exceed 1,000 depending on topic and certificate of attendance
      • Average unique viewers exceed 700 people
      • Depending on topics, webinars can exceed 2,000 registrants

    Viewers who register to view your webinar are automatically opted in for receiving additional e-mail and mailed initiations and announcements from your firm.

    BENEFITS:

      • 45-minute broadcast with your supplied content and speakers.
      • Supplied content will appear on ASHRAE.org and in ASHRAE publications, when available.
      • All webinars receive an additional skyscraper program at no additional cost on ASHRAE.org to promote the webcast.
      • 95% of viewers watch the entire broadcast.
      • After the broadcast, the webinar remains in a archive on ASHRAE.org.
      • Presenters may obtain a video file for posting on its own website.

    All viewers must register and provide their contact information with the understanding that it will be shared with the webinar presenter.


    SPONSOR THE ASHRAE 2021 VIRTUAL ANNUAL CONFERENCE 

    Every ASHRAE sponsor receives an opt-in registration list with postal addresses for one-time usage. ASHRAE also provides a homepage rectangle on a rotating basis and complimentary registrations to all events and sessions - plus much more.
    Learn More. 

ADVERTISING CONTACTS

Contact Greg Martin at gmartin@ashrae.org if you have questions or would like to review a customized program.

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